mardi 23 octobre 2012

De l'Oeuf ou de la Poule...

J'entends beaucoup de critiques sur les consultants et plus particulièrement sur le Consulting. Je ne conteste pas la médiocrité de certains, cependant concernant le noyau dur de la profession, ceux qui obtiennent des résultats et pas seulement au bas de leur bilan, mais dans nos entreprises, il en est tout autrement.
J'invite d'ailleurs tous les incrédules à réfléchir sur les points suivants. 
Si les consultants n’existaient pas, de quelle discipline nous parleraient les universitaires spécialisés en "Stratégie"? Sans les consultants, la discipline n’existerait tout simplement pas! Oui vous l'avez compris, l'empirisme de ces derniers en supporte la création.
Des études et des compte-rendus sur des cas pratiques ont permis dans un premier de tirer des conclusions et de ces dernières des enseignements
Toutes les professions et les marchés qui ont été passés au microscope ont généré des connaissances, qui une fois structurées ont permis l'appréhension de ces dernières, en quelques sorte.
Le témoin qu'il s'agit de faire passer à l'entreprise, doit revêtir un caractère analytique, empreint de curiosité, car il s'agit bien d'analyser et de comprendre un environnement, quelqu'il soit, de fonder un projet rationnel et réalisable sur lequel les compétences de l'entreprise - son avantage concurrentiel, diront certains - viendront se greffer, afin de le rendre compatible avec les réalités macro ou micro-économiques. Il faudra alors s'employer en utilisant des mécaniques économiques, de la science et de la connaissance concernant les marchés, sans oublier le soupçon de technologies inhérent aux outils d'aujourd'hui.
Les consultants que je connais ne se réfèrent pas à des livres ou à un savoir académique dans l'études de leurs problématiques au sein de l'entreprise; ils préconisent, en fonction d'analyses, de connaissances d'environnements, de schémas souvent mis à contribution avec un certains risque d'ailleurs, dans des missions ou des mandats passés; opèrent et accompagnent leur mutation au cours de situations réelles en entreprise ou dans des organisations.

La plupart du temps et pour un très grand nombre, ce qu'ils savent, ils le savent parce qu'ils l'ont vécu!

Les cabinets de conseil ne sont guère prisés par les dirigeants de PME et TPE - Les Echos Entrepreneur

Et pourtant, n'était-ce pas le bon moment de faire appel à un professionnel?



Les cabinets de conseil ne sont guère prisés par les dirigeants de PME et TPE

Les cabinets de conseil peinent à se faire connaître des PME et TPE. La Chambre de l'ingénierie et du conseil de France* (CICF) tire cette amère conclusion d'une étude effectuée par l'institut CSA auprès de plus de 1.000 dirigeants de ces entités. Les pouvoirs publics et la Fédération nationale des chambres professionnelles du conseil (un millier de consultants indépendants répartis dans 700 structures) avaient pourtant initié, l'an dernier, un tour de France du conseil de plusieurs mois, en vue de favoriser des rencontres entre dirigeants et consultants.
Il n'empêche. Une multitude de petits cabinets, bureaux d'études et professionnels libéraux (90 % des entreprises d'ingénierie et de conseil) peinent encore à se faire connaître. « Quand on parle de conseil en management, les PME et TPE opposent soit de la méconnaissance, soit un a priori négatif. Elles ne font pas le lien avec le quotidien de leurs fonctions support et de production », observe Emmanuelle Weiss, vice-présidente de la CICF Management.

Profession non réglementée

Alors que ces PME et TPE doivent faire face à des enjeux de développement cruciaux et à d'importantes difficultés en termes de ressources humaines ou de refonte de processus, 50 % d'entre elles n'ont jamais fait appel au conseil et 65 % de celles qui y ont déjà eu recours - le plus souvent sur recommandation de leur réseau professionnel et dans le cadre d'une démarche volontariste d'amélioration -ne le font pas de façon récurrente. La raison ? « Ces entreprises, dirigées le plus souvent par un homme orchestre, estiment disposer de compétences internes », explique Emmanuelle Weiss. Sauf quand la complexité de contraintes législatives, réglementaires ou liées à une opération de croissance externe ne les pousse à prendre conseil.
Profession non réglementée, le conseil ne rassure guère les entrepreneurs. Et, pour cause, 80 % des cabinets disparaissent dans les dix-huit premiers mois de leur création et seulement 10 % dépassent les quinze ans d'existence. D'où l'importance accordée par les dirigeants à la relation de confiance avec le consultant, à son expertise ou ses références. Ces éléments importent davantage que le prix, lequel ne serait en définitive qu'un élément parmi d'autres. « La vraie difficulté pour les dirigeants de PME et TPE, c'est plutôt l'évaluation du juste prix d'une prestation et le retour sur investissement à en tirer », relève Emmanuelle Weiss. « Bénéficier d'une mesure de financement de type crédit d'impôt recherche les aiderait à franchir le pas », ajoute-t-elle. En France, seulement 10 % des entreprises recourent au conseil, contre 30 % chez les Anglo-Saxons.

MURIEL JASOR

YikeBike - The world's first super light folding electric bike.



Media coverage | YikeBike - The world's first super light folding electric bike.


"We created the YikeBike to dramatically change urban and suburban transportation, providing users with a fast, safe, cost-effective, eco-friendly way to navigate their cities and towns," said YikeBike CEO Grant Ryan.  "The original, upscale, carbon fiber YikeBike generated tremendous interest among early adopters when we unveiled it in late 2010. This led us – in record breaking time - to design the more mainstream YikeBike Fusion, which uses conventional materials to make it more appealing to both cost-conscious and energy-conscious consumers."
At about half of the size and weight of other electric bicycles and many regular bicycles, the YikeBike Fusion is the perfect vehicle for urban and suburban use, especially for commuters.  Similar to the original, the YikeBike Fusion travels at a maximum speed of 14 miles per hour, with a distance of up to six miles between charges, or up to eighteen miles with the optional extended batteries. 
The YikeBike can be folded or unfolded in about 15 seconds, and is light and portable enough to be carried onto a bus, train or elevator, or stored in the trunk of a car or under a desk.  Its portability also means that consumers need never to worry about the storing, securing, or possible theft or vandalism of their YikeBike – as they would with a regular bicycle.
The YikeBike is also incredibly fun yet safe to ride.  Its side- and rear-mounted LED lights are always on for greater visibility – especially at night.  Its 20-inch front wheel can easily handle bumps, potholes and similar road obstructions, and its anti-skid, regenerative brakes provide faster and safer stopping capabilities.  The YikeBike's innovative frame design and slower top speed make it safer to ride than an ordinary bike, and its ergonomic, upward seating and handlebar configuration makes it more comfortable to ride as well.
For the environmentally conscious, the YikeBike emits zero carbon emissions, and its use actually helps reduce the carbon emissions normally generated by other motor vehicles for shorter trips.  The YikeBike fully recharges in about 40 min, and at a cost of approximately five cents per charge.
YikeBikes are in demand from celebrities such as Jackie Chan, to major corporations such as Google.  However, ordinary consumers and cycle enthusiasts appreciate the innovative and sexy design and "green" features of the YikeBike. Wayne Sander, a [70+-year-old] YikeBike owner from Jamul, CA, feels that riding his YikeBike is safer than his street bike and more fun as well.
"From uber-cool teenagers to conservative senior citizens, I love the overwhelming positive looks and "thumbs up" comments I get when people see me riding my YikeBike.  Its design is one of a kind, and it's so easy that even someone of my age can quickly learn to ride it.  From a safety standpoint, the 14 mile-per-hour top speed is less than half of what I often achieve on my street bike, especially on downhill stretches.  YikeBike's anti-skid brakes work similar to a car's anti-lock brakes, which brings me to a faster, more controlled stop.  And if the YikeBike were to stop suddenly, say in an accident, riders can avoid any painful contact with the handlebars, crossbar or other bicycle parts that would otherwise prevent them from landing on their feet."
Since its creation, the YikeBike has received numerous international accolades.  Most notably, YikeBike was ranked 15th among the 50 Best inventions of 2009 by Time Magazine.  It was also listed among WIPO's most notable inventions next to the likes of BlackBerry, Google, Magnetic Resonance Imaging (MRI), SpaceShip One, Viagra, and an anti-HIV vaccine.  The YikeBike was also enshrined in The 2011 Guinness Book of World Records as the lightest and smallest compact electric bike in the world.

About YikeBike Ltd.

YikeBike develops and manufactures the smallest, lightest, folding electric bikes in the world. The result of five years of research and development, YikeBike combines exceptional performance, design and safety with economy, convenience and portability.  YikeBike is backed by the two largest venture capital firms in New Zealand, Pioneer Capital Partners and K1W1, and the New Zealand Foundation for Research, Science and Technology. For more information, or to purchase a YikeBike, please visit www.yikebike.com.


Chani Garb
Switch180 PR

Creative Swap - Exchange your creative employees


Swap your creative skills for a week

Creative swap is a week long event where creative agencies swap one of their talented staff with a creative from another studio. It is free for all agencies with more than one employee across any of the creative fields; graphics, web, illustration, architecture, 3D, advertising etc. The swapping pairs are chosen randomly, giving you a great chance to learn from a discipline or skill set you may not have access to normally.

Creative swap wants to engage creative agencies across the UK to connect and talk more openly, sharing ideas, processes, inspiration, knowledge and experience.


3 Reasons to Take Outside Funding | Inc. 5000


3 Reasons to Take Outside Funding

Venture Capital firms and private equity funds have more to offer than money. Here are three ways these institutions can help your business.

Trapeze

Getty Image

Even though I did not end up going the route of institutional funding with Happy Family, I still strongly considered it at many points on my entrepreneurial path. In fact, I most likely would have signed with a private equity firm during one of the (many) times when I felt desperate if funding had not serendipitously fallen into place. Below are the three biggest pros of funding your small business with institutional help:

1. Relationships

Venture Capital firms and private equity funds have many advantageous relationships with all sorts of people who can be a resource to you. Often times, these relationships can be very good and propel your business in a way that you could not propel it on your own.  These relationships are a natural outcome of the business that VCs are in: they invest in small companies for a living, and they do it with people that they know and trust.

In so many ways, this really works. For example, a VC-funded company could reach out to the owner of a supermarket chain that they have a relationship with through the VC and get prime shelf placement at that chain, giving that brand a competitive advantage over other, more established brands. Happy did not have this type of support. Of course, the process would have gone a lot faster if we had been able to leverage a VC relationship.

2. Experience

Venture Capitalists know what they're doing. They know what works because they've done it before with so many businesses. As an entrepreneur, you think your business is special, that it's different; but no matter how special the product or service is, VCs and private equity funds see your company as just another business to grow, another problem to solve.  Because they've seen so many businesses play out their stories, they have been able to identify patterns (especially patterns that you may not be aware of) and apply those patterns to your business. Experience is valuable, and to be able to apply that to your business can help it grow healthily.

3. Singular Motivation to Succeed

VCs and private equity funds are 100% dedicated to seeing you succeed because that's how they earn a living. Ultimately, money is their bottom line, and they are there to make sure they get a financial return on their investment. This financial goal gives you, the entrepreneur, a focused and very disciplined approach to making the most fiscally sound decisions. Of course, when you sign with a VC/private equity fund, you may also sign away some of your control in the name of fiscal conservatism; but you also ensure that your business has a strong safety net to continue to be viable.


Shazi Visram is the founder and CEO of HAPPYFAMILY, the leading premium brand of baby and toddler meals in the U.S. HAPPYFAMILY is sold in over 13,000 stores with 9 different lines of optimally delicious organic foods. @shaziv



lundi 10 septembre 2012

Un Blog, une belle aventure humaine...

Nous étions 9 et larges d'épaules, on attendait de pouvoir jouer notre rôle...